I worry about the cancer ads, or other 'begging' ads for everything from clean water to Tibetan tigers. They always seem very manipulative to me and seem to be playing on people's feelings of guilt or anxiety. They are expensive to produce so they must be generating a lot of donations to make them worthwhile, which is of course what the charities need. However, they rarely say exactly how much per £1 actually goes to providing clean water or saving a tiger etc. I find this very sad and unsettling. 

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